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Archive

GigRent   BRAND IDENTITY When approached by GigRent, an audio visual rental company, about a shift in their business model, mk&co. worked closely with the client to develop a new name, brand identity, and complete set of marketing collateral, including a website, trading booth, and apparel.      ...

Restaurant 605   BRAND IDENTITY From start to finish, we worked closely with the client’s interior designer to deliver on a brand position targeted to ‘flavors around the globe’ for this new family-owned restaurant in Albany, New York. Key branding included development of brand pillars, mission, and voice,...

Bella Baby Photography   STRATEGIC BUSINESS INITIATIVES We created a consistent brand identity for a high-quality company who provides newborn photography services nationwide. We continue to grow the brand by developing and executing many business strategies with supporting creative that successfully increases brand awareness and sales.     ...

Juniper Jill Cannabis Co.   BRAND IDENTITY We meticulously created and designed a premium positioned brand identity and developed a targeted marketing and sales plan for one of New York’s first licensed cannabis growers. Key creatives included a responsive website, sales and marketing materials, and product packaging for...

123PRINT   TREND BOARDS With a focus on lifestyle, marketing we created a visual/trend analysis for the wedding category that would enable the client to design wedding invitations aligned with five specific bride personas and overlaid with color palettes and current wedding trends.     ...

Bella Print Works   WEBSITE We developed and executed a comprehensive strategic plan and creative to launch a robust website targeted to the Bella Baby Photography database and demographic that features a state-of-art personalization tool for moms to easily customize and order beautifully designed photo cards.       SOCIAL...

Golden Isles Ornamental   BRAND IDENTITY We developed an updated, comprehensive brand identity to refresh the look for three companies under one umbrella: GIO Ironworks, GIO Gate Access Management, and GIO Elliott Investments. Key creative included business cards, brochure, outdoor decals, vehicle wraps, and a website.     ...

Pavilion Grand Hotel   BRAND IDENTITY Upon being hired by this beautifully appointed boutique hotel in historic Saratoga Springs, New York, we refined their brand identity and developed a gatefold brochure to showcase the elegant sophistication the brand embodies.     ...