Portfolio Categories brand development
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Posted at 00:55h
in
by aylagraney
GigRent
BRAND IDENTITY
When approached by GigRent, an audio visual rental company, about a shift in their business model, mk&co. worked closely with the client to develop a new name, brand identity, and complete set of marketing collateral, including a website, trading booth, and apparel.
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Posted at 00:24h
in
by aylagraney
Exit9+
BRAND IDENTITY
This presentation illustrates the value of building a cohesive, updated brand identity, and our process to implement it.
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Posted at 05:35h
in
by aylagraney
Restaurant 605
BRAND IDENTITY
From start to finish, we worked closely with the client’s interior designer to deliver on a brand position targeted to ‘flavors around the globe’ for this new family-owned restaurant in Albany, New York. Key branding included development of brand pillars, mission, and voice,...
Posted at 20:33h
in
by aylagraney
Bella Baby Photography
STRATEGIC BUSINESS INITIATIVES
We created a consistent brand identity for a high-quality company who provides newborn photography services nationwide. We continue to grow the brand by developing and executing many business strategies with supporting creative that successfully increases brand awareness and sales.
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Posted at 07:45h
in
by aylagraney
Juniper Jill Cannabis Co.
BRAND IDENTITY
We meticulously created and designed a premium positioned brand identity and developed a targeted marketing and sales plan for one of New York’s first licensed cannabis growers. Key creatives included a responsive website, sales and marketing materials, and product packaging for...
Posted at 00:28h
in
by aylagraney
123PRINT
TREND BOARDS
With a focus on lifestyle, marketing we created a visual/trend analysis for the wedding category that would enable the client to design wedding invitations aligned with five specific bride personas and overlaid with color palettes and current wedding trends.
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Posted at 21:48h
in
by aylagraney
Bella Print Works
WEBSITE
We developed and executed a comprehensive strategic plan and creative to launch a robust website targeted to the Bella Baby Photography database and demographic that features a state-of-art personalization tool for moms to easily customize and order beautifully designed photo cards.
SOCIAL...
Posted at 00:29h
in
by aylagraney
DGIT Solution
BRAND IDENTITY & WEBSITE
We developed a brand identity that was implemented on business cards and a website template.
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Posted at 00:27h
in
by aylagraney
Golden Isles Ornamental
BRAND IDENTITY
We developed an updated, comprehensive brand identity to refresh the look for three companies under one umbrella: GIO Ironworks, GIO Gate Access Management, and GIO Elliott Investments. Key creative included business cards, brochure, outdoor decals, vehicle wraps, and a website.
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Posted at 00:28h
in
by aylagraney
Pavilion Grand Hotel
BRAND IDENTITY
Upon being hired by this beautifully appointed boutique hotel in historic Saratoga Springs, New York, we refined their brand identity and developed a gatefold brochure to showcase the elegant sophistication the brand embodies.
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